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Roku: We Ain’t Afraid of No Caps

September 8, 2008
by Chris Albrecht
Blogger, NewTeeVee

Chris Albrecht

Sure, most of us can get pretty fired up over the thought of a monthly 250GB bandwidth cap, but what about the companies that provide online video services? After all, as Om Malik pointed out, the cap isn’t about excessive bandwidth usage as much as it is about stymieing online video sources like Hulu, Netflix and Amazon.

Roku, which makes the Netflix player, isn’t worried about the cap. The $99 set-top box maker is more of a facilitator than a provider, but its entire business is built upon delivering video to you over your broadband connection, so a cap could impact its sales.

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