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Re-Engineering AMD

Jon Fortt

Dirk Meyer was six months out of college and working as an engineer for Intel when he ran into Bob Noyce, the company’s legendary co-founder and co-inventor of the integrated circuit, at the punch bowl at a shareholders meeting. “He talked to me for 30 minutes–some snot-nosed kid he’d never even heard of,” Meyer recalls. “He asked, ‘How do you like my company? What do you like? What are you confused about?’”

Noyce’s accessibility left a lasting impression–and today Meyer is making himself available for far tougher questions from the investment community in his new role as CEO of Intel arch rival Advanced Micro Devices (AMD).

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