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Microsoft Is Pushing Seinfeld Away Too Soon

September 22, 2008
by Don Reisinger
Blogger, The Digital Home, CNET

Don Reisinger

I’ve been a pretty big fan of Microsoft’s Bill Gates and Jerry Seinfeld ads. No, it’s not because I’m such a Seinfeld fanboy (I am though) or that I enjoy watching Bill Gates perform the robot on cue.

Instead, I look at the Seinfeld ads as a way for Microsoft to turn the company’s poor public image into a positive image that will help it finally fix its Vista PR woes.

But after buckling under the pressure of “what is this about?” articles, Microsoft has shelved the Seinfeld ads (they may or may not come back) and has instead started attacking Apple by explaining exactly what a PC is. (Editor’s note: Microsoft says the move away from the Seinfeld ads was always planned.)

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