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FeedBurner May Not Be Hearing Your Pings

September 29, 2008
by Marshall Kirkpatrick
Blogger, ReadWriteWeb

Marshall Kirkpatrick

Blogging is a fast medium–that’s one of its advantages over traditional media. There are bloggers who specialize in reporting fast about breaking news on a wide variety of topics. Most of those bloggers use Google’s RSS publishing technology FeedBurner as a middleman to deliver their posts to subscribers and capture analytics.

If FeedBurner decides to take its sweet time in delivering the news, that’s bad for bloggers. Unfortunately, that’s what’s happening right now. We’ve been seeing delays of up to 20 minutes between posting to our site and our posts appearing in our FeedBurner feeds. That’s a pretty serious problem and we’re not alone in experiencing it.

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About Voices

This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

We are fully aware of the controversies around how linking and aggregating is done on the Web and we, in no way, are attempting to "scrape" original content created by others. Instead, regarding third-party posts, we are trying to point readers of this site to other posts from around the Web that we admire and are trying to do so in the quickest manner possible.

The Internet is full of terrific content that is not ours and we want to help our readers find it by making editorial suggestions--Look, Mom, no algorithm!--of posts we think are worth their time.

That is why we have made even more changes to Voices to ensure we do this in the most transparent and timely way. While we don't expect that everyone will agree with our policies, we have made changes that reflect our intent in pointing to content outside our site.

So here is exactly what we do:

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Because the site is wholly owned by Dow Jones, publisher of The Wall Street Journal, we aim to adhere to the journalistic standards of the best of the mainstream media. But, because it is run autonomously as a small online startup, we aim to exhibit the fresh thinking and nimbleness of the best of the new media. We want to be first, and sassy, but also well sourced and accurate. We will offer lots of opinion and analysis, but plenty of fact as well.

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