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Why Dell.com (Was) More Enterprise 2.0 Than Dell IdeaStorm

October 2, 2008
by Tim O'Reilly
Founder and CEO, O'Reilly Media

Tim O'Reilly

In my keynote at Web 2.0 Expo New York, I made the comment that, cool as Dell Ideastorm is, the fundamental supply-chain approach behind dell.com is actually a better example of how Web 2.0 applies to the enterprise. I also made the provocative assertion that WalMart is a Web 2.0 company (or at least a model of how Web 2.0 principles apply to the enterprise.) Based on questions I’ve heard since, I thought I should explain further.

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