Citizen Journalism Not a Failure, Blogs a Failure?

This morning a rumor about Steve Jobs having a heart attack started circulating. The person who started the rumor submitted it to MacRumors using an anonymous proxy IP address. I saw the report right when it was submitted and after some brief research dismissed it. The story was also posted to CNN’s iReport (citizen journalism site) and also appeared on Digg with a large number of diggs (but not yet on the front page). I tracked back and found the story was being promoted by a semi-coordinated effort by members of the 4chan message board.

So, I chose to ignore it, since we get fake rumor submissions daily.

Digg users also figured out that this was likely fake, and despite the concentrated efforts, the story was kept from appearing on the front page due to a corresponding number of Digg users burying the story.

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