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A Broken Link Economy? Then Fix It

October 6, 2008
by Charles Cooper
Executive Editor of Commentary, CNET News.com

Charles Cooper

Just as many of you settled into your seats to watch Thursday evening’s debate between Joe Biden and Sarah Palin, Allen Stern of CenterNetworks was attracting his own crowd on Twitter after raising a question that strikes at heart of the blogosphere.

“It’s clear the link economy is broken,” he wrote, pointing to a write-up CNET News published on Friendster’s support for Facebook applications. The piece contained nine links, six of which pointed to previous CNET posts.

Not long after, Matthew Ingram piled on with a post dinging us for attempting “to prove how authoritative” we are “by making it look as though the only stories worth linking to are their own.

To say that their internal links are better than anything else they could possibly link to is just ridiculous.”

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

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