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IBM and Lessons From the Great Depression

October 13, 2008
by Kevin Maney
Contributing Editor, Condé Nast Portfolio

Kevin Maney

IBM has a habit of being a beacon during economic calamity. Of course, its earnings yesterday helped everyone feel for at least a moment that the world wasn’t coming to an end. But that pales in comparison to IBM’s feat during the Great Depression. Hopefully, we’ll see more of the same from the company.

I know about this because I wrote a book about the guy who built IBM, Thomas Watson Sr., titled “The Maverick and His Machine.” (Earlier this week, blogger Ed Cone picked up on the connection between IBM then and now.)

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