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Steve Jobs: Blu-Ray Is a “Bag of Hurt”

October 15, 2008
by Chris Tompkins
Online Editor, Industry Standard

Chris Tompkins

In a Q&A session after the launch of Apple’s new notebooks today, Steve Jobs called Sony’s Blu-ray a “bag of hurt” and stated that licensing the standard for Blu-ray hardware and software is currently too complex. Jobs then remarked that Apple is waiting for Blu-ray to “take off in the marketplace.”

However, the company was quick to point out that it supports HD video–as long as it’s not on a disc. Speaking after Jobs, Phil Schiller, Apple’s vice president of marketing, noted iTunes already has the “best” HD movie and TV options. Apple has spent years developing products that incorporate streaming media, such as Apple TV and iTunes libraries.

Schiller’s comment highlights how Apple defines the “best” in entertainment. It’s not the technical particulars relating to screen resolution and sound, but rather the immediate ease and accessibility of the content.

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