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Did Apple Reboot an Important Product Announcement?

October 22, 2008
by Robert X. Cringely
Columnist, PBS

Robert X. Cringely

Apple last week introduced a pair of very nice notebook computers that, not at all surprisingly, looked like riffs on the MacBook Air. The company in a separate announcement released 600 high-definition television episodes through the iTunes Store. This week Apple will reportedly release new 20-inch and 24-inch iMacs, also for the Christmas season. Two weeks, three announcements, but what strikes me is what won’t be announced–the big surprises that are missing. What happened?

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