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Apple’s Next Act: Changing PC Buying Habits

October 22, 2008
by Jon Fortt
Blogger, Fortune's Big Tech

Jon Fortt

With all the presidential campaign talk about American exceptionalism, it might be easy to forget that we do a pretty unexceptional job at some things–like shopping for computers. No question, we Americans buy a lot of them–the latest estimates say more than 75 percent of U.S. households have at least one PC, among the highest ownership rates in the world. The problem is, we are hooked on the underpowered, bargain-bin variety, the sort that putter around on the Internet, choke on high-definition video, and struggle to render 3D games.

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