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Nintendo Moves Right Along

October 28, 2008
by Alex Pham
Los Angeles Times Staff Writer

Alex Pham

Nintendo Co.’s sales are speeding along faster than a getaway car, shrugging off economic woes as if they were bugs on the windshield.

Its Wii videogame console continues to be sold out in many stores. Sales of its DS handheld console remain hot despite its being a four-year-old product, ancient by game technology standards.

Sales of the Wii Fit exercise game, launched in May, are on track to surpass those of one of 2008’s bestselling titles, Grand Theft Auto IV, by the end of the year, according to projections by Wedbush Morgan Securities.

All that has driven up the Kyoto, Japan, company’s market value to nearly $45 billion, on par with Walt Disney Co.

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