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Blu-Ray Is Dead–Heckuva Job, Sony!

October 29, 2008
by Robin Harris
Blogger, Storage Bits, ZDNet

Robin Harris

Blu-ray is in a death spiral. Twelve months from now Blu-ray will be a videophile niche, not a mass market product.

With only a four percent share of U.S. movie disc sales and HD download capability arriving, the Blu-ray disc Association is still smoking dope. Even $150 Blu-ray players won’t save it.

Sixteen months ago I called the HD war for Blu-ray. My bad. Who dreamed they could both lose?

Delusional Sony (SNE) exec Rick Clancy needs to put the crack pipe down and really look at the market dynamics.

In a nutshell: Consumers drive the market and they don’t care about Blu-ray’s theoretical advantages. Especially during a worldwide recession.

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