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Global Handset Unit Sales Grow Just 5 Percent in Q3

October 30, 2008
by Eric Savitz
Blogger and Columnist, Barron's, Tech Trader Daily

Eric Savitz

Global mobile phone unit sales grew a disappointing five percent in the third quarter, according to research firm Strategy Analytics. It was the weakest quarter for the industry since 2002. The firm noted that four of the top six vendors grew at a five percent rate or less; Apple (AAPL) and Samsung outpaced the market.

  • Nokia (NOK) shipped 118 million handsets, up five percent. The company lost market share in all regions, with smartphones “a major weak spot.”
  • Samsung shipped 52 million handsets, up 22 percent. Its market share reached an all-time high at 17 percent, up from three percent in 1998. The company was strong in North America and Western Europe, weaker in emerging markets.
  • Sony Ericsson (SNE, ERIC) shipped 25.7 million handsets, down one percent. With a five percent sequential increase, the company passed LG and Motorola (MOT) to become the the third largest company in the industry by units.

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