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Warner Bros. to Offer Legal Movie Downloads in China

November 5, 2008
by Dawn C. Chmielewski
Staff Writer, Los Angeles Times

Dawn C. Chmielewski

In an attempt to make headway against rampant film piracy, Warner Bros. will distribute newly released films online in China. The studio struck a deal with Union Voole Technology in China to offer new movies, as well as those that have never been seen in Chinese theaters, at rental prices ranging from 60 cents to $1. The inexpensive video-on-demand service seeks to entice China’s estimated 253 million Internet users to pay for Hollywood fare rather than download illicit copies.

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