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Google Seduces With Utility

November 24, 2008
by David Carr
Columnist, The New York Times

David Carr

Not long ago, someone invited me out to the Googleplex, the nickname for Google’s (GOOG) headquarters in Mountain View, Calif.

The fact is, I already live there. And it’s starting to worry me.

Having grown up in the vapor trail of the ’60s, I learned to be wary of large, centralized organizations, and yet Google, a huge enterprise with a market value of $80 billion, is my ever-present wingman.

My increasingly exclusive relationship with Google started with search, of course, when I switched from Yahoo (YHOO) years ago. Eventually I accepted an invitation to Gmail, with its oodles of storage and very granular search function, and it has oddly become my default database–deep, rich and personal.

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