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Apple: Kaufman Bros. Starts Coverage With Buy Rating

November 25, 2008
by Eric Savitz
Blogger and Columnist, Barron's, Tech Trader Daily

Eric Savitz

Kaufman Bros. analyst Shaw Wu, who until last month worked at American Technology Research, has relaunched coverage of Apple (AAPL) with a Buy rating and a $120 price target.

Wu contends that there is still room for significant growth in both the Mac and iPhone businesses, where its market share is relatively small given the size of the PC and cellphone markets. “While continued difficult global macroeconomic headwinds and their impact on technology and consumer spending concern us, we believe the Apple adoption story is still intact and believe the company is positioned to weather the storm better than most,” he writes.

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