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Coming at You! NFL Looks at 3-D

November 25, 2008
by Sarah McBride
Staff Writer, The Wall Street Journal

Sarah McBride

With sports fans still getting used to their high-definition television sets, the National Football League is already thinking ahead to the next potential upgrade: 3-D.

Next week, a game between the San Diego Chargers and the Oakland Raiders will be broadcast live in 3-D to theaters in Los Angeles, New York and Boston. It is a preliminary step on what is likely a long road to any regular 3-D broadcasts of football games.

The idea is a “proof of concept,” says Howard Katz, NFL senior vice president of broadcasting and media operations. “We want to demonstrate this and let people get excited about it and see what the future holds.”

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