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Is Microsoft About to Launch Its Own Mobile Phone? (Updated)

November 25, 2008
by Eric Savitz
Blogger and Columnist, Barron's, Tech Trader Daily

Eric Savitz

Well, everyone else is in the phone business, so why not Microsoft (MSFT)?

There are several reports suggesting that the company may soon do exactly that.

On Friday, tech news site TheInquirer.net reported that the company is developing a phone that will use an Nvidia processor called Tegra. The phone supposedly will be launched at the 3GSM conference this coming February.

Today, CNBC offered a slightly different version of the Microsoft phone rumor, asserting that the company will create a Zune-based phone code-named “Pink,” which could be unveiled at the Consumer Electronics Show in January. There have been rumors about the nature of the company’s “Project Pink” going back at least a year; back in May, ZDNet reported that Pink consists of a set of consumer-focused premium mobile services, including some from its Danger acquisition.

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