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Playboy: The Mini-Micro Series

December 12, 2008
by Steve Smith
Mobile Insider Columnist, Mediapost

Steve Smith

How fitting that in the same week Playboy Enterprises’s longtime CEO Christie Hefner announces her departure, her brand launches an ambitious series of mobisodes. Say what you will about the ups and downs of Playboy, I always admired Hefner’s devotion to digital. To the best of my knowledge, it was the first magazine brand with its own dedicated Web site back in the day. During those early years of Web and tech shows, Hefner keynoted events that the rest of the magazine industry snubbed or parceled out to their entry-level IT staff. At least in theory, she understood that digital was media’s destiny, and she was willing to put some money behind it.

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