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What the Recession Means for the Mac

December 22, 2008
by Philip Elmer-DeWitt
Blogger, Apple 2.0

Philip Elmer-DeWitt

Money gets tight. Buyers get picky. Price-sensitive consumers–the kind Steve Jobs  and Apple famously “choose not to serve”–start shopping for bargain basement PCs and Taiwanese netbooks. Mac sales plummet. That’s the conventional wisdom. Or at least that’s the line Morgan Stanley’s Kathryn Huberty pitched in September–when she lowered Apple’s (AAPL) rating twice in two weeks–and reiterated last week, when she earned the distinction of being the first and only mainstream Apple analyst to set a 2009 price target below $100 a share.

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

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