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Did Company Use Fake Facebook Groups to Market to Students?

December 22, 2008
by Eric Hoover and Beckie Supiano
Bloggers, The Chronicle of Higher Education

Eric Hoover and Beckie Supiano

Anyone can create a Facebook group and make it appear to be something it’s not. Brad J. Ward reminded admissions officials about that simple fact on Thursday after examining hundreds of “Class of 2013” groups that have popped up on the popular social-networking site. Typically, students who plan to enroll at a particular college create such groups to start communicating with their future classmates. Some colleges establish the groups or encourage admitted students to do so. But Mr. Ward, coordinator for electronic communication in Butler University’s admissions office, found that dozens of the 2013 Facebook groups had been created–or were being maintained–by the same handful of people. Who were they?

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