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Apple, Amazon Top E-Commerce Traffic, Says ComScore

December 31, 2008
by Tiernan Ray
Blogger, Barron's, Tech Trader Daily

Tiernan Ray

ComScore (SCOR) last night published statistics from its measurement of U.S. visits to shopping Web sites from home and work, and found that Apple (AAPL) and Amazon.com (AMZN) had the biggest jump in unique visitors for the period from Nov. 1 to Dec. 23. (Dec. 23 is selected by comScore as being the last day shoppers could buy online with hopes of getting deliveries in time for Christmas.) Apple’s traffic soared, up 19 percent, to 35 million unique users, from 29.5 million in the year-earlier period. Amazon saw a surge of seven percent, rising to 76.2 million unique users. Ebay (EBAY) topped the charts for unique users, with 85.4 million unique users, but that number was down four percent year-over-year. Wal-Mart Stores (WMT) and Target (TGT) were third and fourth, after eBay and Amazon, with Apple coming in number five in unique visitors.

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