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The Unsung Story of Quest for Fame

December 31, 2008
by Hiawatha Bray
Technology Reporter, Boston Globe, Boston.com

Hiawatha Bray

Legendary blues guitarist B.B. King had a point when he sang “Never Make Your Move Too Soon.” Just ask Mike Fritz, a Framingham man who helped develop a billion-dollar idea 11 years before its time.

On a trip to Natick Mall during the 2005 Christmas shopping season, Fritz saw someone wielding a plastic toy shaped like a guitar, and having a wonderful time. He was playing Guitar Hero, a new videogame that lets players pretend to be the lead guitarist in a rock band.

Fritz immediately recognized Guitar Hero as a great idea–that’s because he once worked for a company that created a nearly identical game back in 1994.

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