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CES: Cisco Says It Is Now a Consumer Company

January 7, 2009
by Eric Savitz
Blogger and Columnist, Barron's, Tech Trader Daily

Eric Savitz

Cisco (CSCO) has decided to be a player in the consumer electronics business.

Cisco is a company that tends to be associated with enterprise networking; at its heart it remains a manufacturer of big honking routers. But over the last few years, the company has made a concerted effort to get into the consumer business, largely through its acquisitions of Linksys, which makes home networking gear, and Scientific Atlanta, manufacturer of cable set-top boxes.

At the Consumer Electronics Show in Las Vegas today, Cisco made a set of announcements that extend its consumer ambitions considerably.

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