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Facebook Changing: Enter Video

January 7, 2009
by Joe Marchese
President, socialvibe

Joe Marchese

The way people use Facebook is changing. What’s more, something very significant is happening in the way people are communicating through social media in general. More and more, folks are sharing videos as a means of personal communication.

What this means is that video is coming to Facebook in a big way, but it will not look like the video we have seen on such social media platforms as YouTube (GOOG) and MySpace (NWS). To date, video on these and other social sites has fit the paradigm of a small number of content producers, relative to a larger audience of content viewers. Meaning, the goal on YouTube, for a bulk of the content creators, is to get more views of their videos regardless of who is doing the viewing.

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A quick note about the stock symbols used above: Google and News Corp. are the parent companies of YouTube and MySpace, respectively.

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