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CES: Live Blogging With Disney/ABC’s Anne Sweeney

January 9, 2009
by Tiernan Ray
Blogger, Barron's, Tech Trader Daily

Tiernan Ray

I’m back at the Las Vegas Hilton Theater, where Anne Sweeney, head of Disney’s (DIS) ABC Television networks is about to take to the stage at the Consumer Electronics Show. Consumer Electronics Association head Gary Shapiro comes on stage to introduce Sweeney. He plays a video showing snippets of ABC shows (”Ugly Betty,” etc.)

The Summary: Sweeney made several references to Apple (AAPL) and Intel (INTC), touting the importance of their products for promoting new ways to consume content. She hinted at possibly tying in the seasonal finale of “Lost” this year with an Intel-developed software widget on interactive television. There was a lot of paying respect to the consumer, and no news whatsoever, or any new data on interactive media. Oh, well.

3:08: Our definition of media will change again. Winners will be determined by quality, functionality they bring to consumers. It’s no longer about being first, but about being the best. Focus on how consumers use media today and how they will use it tomorrow.

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