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CES: Netflix on the Hunt

January 9, 2009
by Nick Wingfield
Staff Writer, Digits, The Wall Street Journal

Nick Wingfield

Reed Hastings is prowling CES for deals. Already, in the past year, the CEO of DVD rental service Netflix Inc. has cut at least a half-dozen partnerships with consumer electronics makers to make a Netflix service that streams movies and television shows over the Internet watchable on television sets via game consoles, digital video recorders and other gadgets.

This week at CES, Netflix announced Korea’s LG Electronics will let viewers tune into the Netflix service through an upcoming line of HDTVs. A Netflix deal also announced this week with another television maker, Vizio, could be even more interesting because some of those sets will be able to get onto the Internet wirelessly, a technology that will make it much easier to get online than sets with only wired Internet connections.

“I think it will double or triple the percentage of people who have those devices and hook them up to the Internet,” Hastings said, over a cup of gelato at a café in the Venetian hotel.

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