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CES: Broadcom Offers Chip for Cellphone HD Video Cam

January 12, 2009
by Eric Savitz
Blogger and Columnist, Barron's, Tech Trader Daily

Eric Savitz

Broadcom (BRCM) has developed a new chip that will allow cellphone manufacturers to offer HD video cameras in their handsets. In an interview Friday with Tech Trader Daily, Broadcom CEO Scott McGregor said the chip will be available later this year, with large volumes shipping in 2010. McGregor said one handset maker was displaying a prototype phone using the chip privately at the show, but he declined to identify the manufacturer. McGregor said the first version of the chip will produce video at 720p resolution–full HD at 1080p or 1080i will be in the next-generation chip, which he says is “not that far away.” McGregor says the chip will be able to shoot six hours of video on an average cellphone battery.

Broadcom, like many chip companies at the show, was displaying its wares in a private display area. But on Friday afternoon the spacious booth was bustling with visitors. Broadcom had some interesting technologies on display:

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