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Even Porn Can’t Keep a Playboy’s Pockets Lined

January 23, 2009
by Ken Fisher
Contributor, Ars Technica

Ken Fisher

One of the proverbial axioms of the “publishing world” is that sex sells. Pornography, in particular, is a massively popular business. Indeed, where porn goes, so goes technology. At least this is the oft-repeated claim.

So what does it mean for the universe of print publishing when porn mags are having problems? It means the traditional walls between online and offline publishing need to come down in the stables of many a publishing house, that’s what.

Case in point: Playboy (PLA) announced Thursday that it would be fully merging its online and print-side operations. The best known of all the skin magazines is reorganizing into a business with focus on leveraging all of its content across three mediums (print, online, mobile).

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