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Social Networkers Want TV Airtime

February 6, 2009
by Dawn Kawamoto
Staff writer, CNET

Dawn Kawamoto

Social networkers are looking to score some airtime, with 36 percent of them wanting to access their networks via TV screens, according to an ABI Research survey released Thursday.

The survey of more than 1,000 households found that younger consumers are most interested in chatting and messaging with friends while watching TV. Middle-aged adults want a more passive experience, such as the ability to check on status updates via their TV sets. And those over 50 are most interested in knowing what their friends are watching.

“Just as video entertainment is moving fluidly across various screens, so is social media,” Jason Blackwell, a senior ABI Research analyst, said in a statement. “We’ve seen that consumers find increased value through shared entertainment experiences and want to explore and deepen these experiences through communities of interest, and that’s what’s social TV will ultimately do.”

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