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While People Worry About Facebook Photos, a Million Users Let Google Know Exactly Where They Are

MG Siegler

Why should location-based social networks be worried about Google (GOOG)? Because its new Latitude product was able to gain over a million users in just a week, Google’s vice president of engineering Vic Gundotra told an audience at the Mobile World Congress today.

Latitude is Google’s service that uses your location to place you on a Google Map. If you have friends who are also using the service, you can see how close they are to you on your map and read their status updates. It’s a similar idea to what start-ups like Loopt and Pelago’s Whrrl do.

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