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eBay Shares Hit 7-Year Low; Counterfeiting Woes

February 27, 2009
by Eric Savitz
Blogger and Columnist, Barron's, Tech Trader Daily

Eric Savitz

Not a good day for eBay (EBAY) shares, which are down 23 percent for the year to date, and now sit at their lowest level since 2001.

Highlighting the problem of counterfeit merchandise sold on the site, Bloomberg reports that the company provided a tip to German police that triggered the seizure of 20 tons of knock-off designer clothing last month. While it is certainly good to see eBay taking an aggressive posture on fake goods, the company clearly has an issue to resolve here. As Bernstein Research analyst Jeffrey Lindsay notes in the story, eBay is “only as good as its worst seller in the minds of its customers.”

The story also notes that eBay has been sued by a number of luxury brands for not doing enough to insure that sellers don’t peddle fakes.

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