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LinkedIn Skyrockets as Job Losses Mount

March 3, 2009
by Abbey Klaassen
Editor, Digital, Ad Age

Abbey Klaassen

There are two places most of today’s laid-off executives are heading: to job-search sites to see what other opportunities are out there and to networking sites in hopes they can reconnect with–and milk leads from–former colleagues and business contacts. One site, LinkedIn, offers both of those things in one place.

So it should come as no surprise that the site’s traffic is up in the recession. It hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today, which would make it even with Yahoo HotJobs, the third-largest online job site.

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