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A Google Search of a Distinctly Retro Kind

March 5, 2009
by Noam Cohen
Bits Blog, The New York Times

Noam Cohen

Last month an email message washed up at the offices of The Cook Islands News in the South Pacific. It was a request to place a half-page advertisement in the newspaper, which has a circulation of 2,500. The cost was $370.

“We were amazed–it came from out of nowhere,” the newspaper’s editor, John Woods, said in a telephone interview. “We are very skeptical of ads like that.”

Even more surprising was who was paying for it: Google (GOOG).

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

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