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I Like You: The Emerging Culture of Micro Acts of Appreciation with Macro Impact

March 10, 2009
by Brian Solis
Principal, Futureworks

Brian Solis

Like is the new favorite, which was, at one time, the new bookmark. This small, but important feature will reinforce relationships between friends and followers and those who produce, interact with, and share content.

Made popular by services such as FriendFeed, and now Facebook, the idea of liking an update is much bigger than merely bookmarking or favoriting (yes, it’s a new verb in the social Web) updates from friends and contacts for later reference. The act of liking is quickly emerging as a simple, but complimentary gesture of acknowledgment and reciprocation to recognize the contribution of someone whom you follow.

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

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