Bono Has a BlackBerry?
A question inspired by this week’s news that Research in Motion (RIMM), the company that makes the BlackBerry, has become the chief sponsor for U2’s next bombastic world tour: Who exactly is profiting from this deal? U2, like most big rock acts, has never been shy about taking corporate lucre, but it usually allies with companies that it claims share its change-the-world vision–the prime example being RIM’s rival Apple (AAPL). In 2004, Steve Jobs dedicated the first special-edition iPod in U2’s honor; the 20 GB black-and-red model sold for $349, and U2 agreed to make some of its music available exclusively on iTunes. In 2005, Bono defended the deal with Apple by saying that the company shared the band’s creative spirit. “Selling out is doing something you don’t really want to do for money. That’s what selling out is. We asked to be in the ad,” he told the Chicago Tribune. He added that Apple is “more creative than a lot of people in rock bands. These men have helped design the most beautiful object art in music culture since the electric guitar. That’s the iPod. The job of art is to chase ugliness away.”
