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Twitter Is So 2007

Luca Sofri

One week ago I met Kara Swisher in Rome. She asked me about Twitter in Italy and I told her we were about Twitter in 2007 but now we’ve moved on (we had read about Twitter here and here). Mainstream Web users are all on Facebook (Facebook has been huge here since last summer) while Web-savvy people interested in microblogging now prefer FriendFeed with its richer features.

I thought it was the first time something Americans where going mad for was already out of fashion in Italy.

Maybe that is why Kara was not satisfied with my answer. She was attending an ad sellers meeting, and the people she had talked to were not exactly Web-addicted. I would say not one of them knew who Arianna Huffington was before reading her name on the speakers panel (Arianna! Don’t fire me! Italian bloggers love you!). She stayed at a wonderful hotel near Via Veneto where they know all the tricks to make you believe Dolce Vita still lives on.

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