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What Will Stimulate Spending? Advertising!

March 20, 2009
by Bob Pittman
Fortune Contributor

Bob Pittman

The government’s stimulus plan won’t work as planned if we don’t get consumers spending again. But in the nearly $800 billion package, there is one thing missing that would surely help accomplish this: advertising. To get people spending again, and the economy moving, the government needs to provide help for businesses in America to advertise their products and services.

Let me disclose that I do have a horse in this race: I’m an investor in advertising-supported businesses. I’ve spent a large percentage of my working career in businesses that sell advertising–including broadcast and cable TV, radio, magazines, Internet, newspapers and direct marketing. I’ve also led businesses that have used these media to advertise products and services.

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