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“Facebook Drives 19 Percent of Google’s Uniques”? I Don’t Think So…

March 23, 2009
by Rob Go
Senior Associate, Spark Capital

Rob Go

There was a fair bit of chatter in the blogosphere yesterday about an analysis by Ross Sandler at RBC showing the remarkable growth of Facebook and the traffic the site “drives” to Google (GOOG).

The punch line that a bunch of folks took away from the analysis was that Facebook drives 19 percent of Google’s sessions. Henry Blodget made this conclusion as did a lot of others.

But I think this stat is completely misleading, and significantly overstates the importance of Facebook to Google. Let’s look at the key numbers that Ross discusses:

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