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Voices

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Micro Disruption Theory and the Social Effect

Brian Solis

Relationships are so much more than the mere act of following or friending someone on Twitter or any social network for that matter. It’s the balladry of transcending online connections into real world relationships. It’s the cadence of interaction and the poetry of conversations that empower the human network and the escalation of the Social Economy.

On Social Networks we’re bound by context and not necessarily by the relationships that link us in the real world.

We listen to relevant keywords to learn from others who share our interests and passions.

We’re followed or friended by people prior to understanding who they are and how we’re potentially affected through an alignment.

We’re complex and multi-dimensional individuals, more so online, who distinctly connect with varying contacts tethered to transforming frames of reference.

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