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CBS Releases Online March Madness Stats

April 10, 2009
by Marisa Taylor
Tech Reporter, The Wall Street Journal

Marisa Taylor

The NCAA basketball tournament is over, but CBS (CBS) Sports is basking in the glow of its March Madness-related traffic surge.

CBSSports.com reports that its March Madness on Demand video player had about 7.5 million unique visitors by the end of the tournament, a 58 percent increase from 4.8 million users over the same period last year. The first four days of the tournament saw more unique visits–5.6 million–than last year’s total traffic.

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