Deflating The Cloud

“The cloud” has come to represent the bright future of computing, a world where processing and storage become as ubiquitous, cheap and accessible as electricity. But for big business, one researcher argues that “cloud” metaphor may be economically apt: The closer you look at the much-hyped technology’s price advantages, the fuzzier they seem.

At a conference organized by the Uptime Institute, a consulting firm focused on data center technologies, McKinsey & Co. analyst William Forrest on Wednesday plans to present a report aimed at debunking cloud computing’s appeal for large businesses.

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