All Things Digital

Skip to main content.

SEARCH
Voices

Voices

The Voices Feed

from other Web sites

PBS Expands Online Video Offerings

April 22, 2009
by Andrew LaVallee
Reporter, The Wall Street Journal

Andrew LaVallee

PBS revamped its online video offering Wednesday, adding full-length episodes from shows such as “Antiques Roadshow” and “Nova,” as it attempts to broaden its audience and sponsorship opportunities.

The public broadcaster is aiming for younger viewers who don’t tune in to “Masterpiece Theater” on television, but–it hopes–will be interested in its programming if it’s more accessible on the Web. It is adding archived TV, such as the late Julia Child’s cooking series, as well as a show, “Time Team America,” that will debut online in advance of a July air date.

“We know that there’s a certain age group that may not be watching us on television, but it’s not because they don’t have an affinity for the brand,” said Jason Seiken, who heads PBS’s interactive unit. “They love PBS, they grew up with PBS, they have an attachment to programs like ‘Frontline’ and ‘Nova.’ It’s just that they consume their media in different ways than an older generation did. So we feel that this is a way to capture them, to meet that need.”

Read the rest of this post on the original Web site, WSJ.com

Tagged: Internet, digital, entertainment, frontpage, media, television, , , , , , , , , , , , , , | permalink
« Previous Post
Next Post »

Featured Voices Posts

Featured Video

Jackson vs Bean from Patrick Boivin on Vimeo.

View All Jobs | Post a Job Job Listings

A sponsored service from SimplyHired

Voices Posts by Date

About Voices

This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

We are fully aware of the controversies around how linking and aggregating is done on the Web and we, in no way, are attempting to "scrape" original content created by others. Instead, regarding third-party posts, we are trying to point readers of this site to other posts from around the Web that we admire and are trying to do so in the quickest manner possible.

The Internet is full of terrific content that is not ours and we want to help our readers find it by making editorial suggestions--Look, Mom, no algorithm!--of posts we think are worth their time.

That is why we have made even more changes to Voices to ensure we do this in the most transparent and timely way. While we don't expect that everyone will agree with our policies, we have made changes that reflect our intent in pointing to content outside our site.

So here is exactly what we do: Read more »

About the Site

Because the site is wholly owned by Dow Jones, publisher of The Wall Street Journal, we aim to adhere to the journalistic standards of the best of the mainstream media. But, because it is run autonomously as a small online startup, we aim to exhibit the fresh thinking and nimbleness of the best of the new media. We want to be first, and sassy, but also well sourced and accurate. We will offer lots of opinion and analysis, but plenty of fact as well.

Read more »