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Journalists: Where Do You Add Value?

April 27, 2009
by Jeff Jarvis
Blogger, BuzzMachine

Jeff Jarvis

Every day, with everything they do, the key question for journalists and news organizations in these tight–that is, more efficient–times must be: Are you adding value? And if you’re not, why are you doing whatever you’re doing?

Sitting in a hotel room, cruising by CNN the other day, I caught a behind-the-scenes segment that wanted to show us just how cool it is to be a reporter dashing from story to story.

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