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FreshDirect on NYC’s “Horrendous” Grocery Scene

May 11, 2009
by Andrew LaVallee
Reporter, The Wall Street Journal

Andrew LaVallee

FreshDirect’s Rick Braddock writes today that “too much attention has been given to digital advertising,” and that he and other executives at the online grocery store have instead focused on customer relationships and making sales.

He got even more customer feedback on Friday, when he delivered similar remarks at a marketing conference in New York.

After discussing some of FreshDirect’s new interactive features, including “You Might Also Like,” which suggests additional items based on what you’ve added to your shopping cart, a woman in the audience said she was “a little annoyed by it.” She asked Mr. Braddock if the site’s customization plans included a way for customers to block it.

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