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Big Media’s Digital Shuffle

May 12, 2009
by Adam Lashinsky
Editor at Large, Fortune

Adam Lashinsky

Four years ago or so, a handful of big, lumbering old-media companies, desperate to show investors and the technorati alike that they had a clue when it came to the Internet, created the new position of digital strategist-in-chief.

Almost in lockstep, companies from ABC to Viacom (VIA) named a round of rising stars to a new position of top interactive honcho: MTV Networks hired entrepreneur Jason Hirschhorn as chief digital officer.

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