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Microsoft’s next Apple price attack: Zune Pass vs iTunes

May 13, 2009
by Emil Protalinski
Contributor, Ars Technica

Emil Protalinski

If you were buying 30,000 songs, would you rather pay $30,000 or $15 per month? Microsoft (MSFT) is trying to advertise the Zune Pass by underlining the advantage in price.

Microsoft’s Laptop Hunter ads (one, two, three, and four) must be doing quite well, because what Microsoft started off as a price attack on Macs seems to have transcended over to the online music store business.

Read the rest of this post on the original site

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