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Hyperion Unveils ‘Kernl’ Web Publishing Initiative

May 18, 2009
by Andrew LaVallee
Reporter, The Wall Street Journal

Andrew LaVallee

kernl_dv_20090518141520Hyperion is taking a stab at online publishing with the launch of Kernl, an “e-imprint” it will use to quickly release combinations of text and video.

Kernl looks like a Web video player, with standard viewing and sharing options, but also includes tabs with related text and links. It debuts Tuesday on ABC’s “Good Morning America”–which, like Hyperion, is owned by Walt Disney (DIS)–with a segment on job-hunting. A more detailed article and links to sample resumes and other resources will be posted on the show’s Web site. It is the first in a 10-part Kernl series that will air weekly and reside on a section of ABCnews.com.

Ellen Archer, president and publisher of Hyperion, said the initiative is a way for the book publisher to take advantage of the Web’s immediacy. “With the evolving world of publishing, I think one of the things we can address so beautifully on the Internet is news that you need to know now. Print books just can’t get onto the shelves fast enough,” she said.

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