The New York Times Finds Print-Like Engagement with New “Reader”

While readers of the print version of The New York Times spend an average of 40 minutes a day, visitors to the Web site (a vastly bigger number) spend just 30 hours minutes per month.

The company’s Times Reader is finding time spent is similar to the print experience, Rob Larson, VP of Digital Production, told Beet.TV in this interview taped at the paper’s offices earlier this week.

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